Graduated in Multimedia Production and Web Design from the Art Institute (USA), where he received the award for the best portfolio of 2003, he has an MBA in Business Administration from the Federal University of Bahia and a specialization in communication planning from the Miami Ad School.

In advertising, he worked for major brands such as Coca-Cola, GE, Mastercard, Unilever, P&G, Ambev, Heineken, Google, Ford, Neon, Livup, Latam, Fiat Airbnb and Claro. He won important awards such as the Golden Lion at the Cannes Lions Festival, by DDB, the Caboré by Conspiração, elected the best advertising producer in Brazil in 2013. In 2014 he was nominated among the 15 most innovative communication professionals in Brazil, by Proxxima, in 2016 was on the cover of Você S/A magazine, being appointed as one of the most relevant professionals in the Brazilian market in terms of Relationship.

Between 2018 and 2022, he directed and executive produced dozens of audiovisual projects. Among them are: The TV series "Fox Workout"; The web series Running City for Gol and Majambo, recorded in Kenya for Adidas; The documentary "Cultura Criativa São Paulo" with Dafiti; "The New Star", the world's first jiu-jitsu reality show; In addition to other advertising films for various brands.

A lover of sports, adventures and outdoor life, he has crossed the Atlantic Ocean in a small sailboat, reached the summit of Mt. Kilimanjaro, ran the 318kms of the Caminho da Fé, completed the Ironman 70.3 and the more than 790kms Camino de Santiago de Compostela in a journey of self-knowledge. Some of these feats can be seen on the OFF Channel.